AR · VR · Mixed reality · Interactive stands

Interactive stands people queue for.

Immersive experiences for trade shows, launches and sales teams, designed and built end to end by Daniel Dolby. Most go from brief to show floor in about two months.

Talk about a show See the work

~8 wkstypical brief to show floor

12projects below, 8 built for events

1person you deal with, start to finish

Visitors using the Castrol Robot AR app on an iPad at the Castrol Advanced Robotic Solutions stand — Castrol Robot AR, on the Castrol Advanced Robotic Solutions stand.

Work delivered for

European Space AgencyBayerCastrolbpProxima FusionAspen AerogelsTripadvisor × Abu DhabiHackerOneObexTurntide

Built for the show floor

Each project solved a real problem on a stand: an empty space, a product too big or too abstract to bring, or a crowd walking past. The spec line is the real timeline.

Two visitors exploring the robot in AR on an iPad

Castrol

Robot AR

Castrol's robotics lubrication stand was surrounded by robot manufacturers but had no robot of its own. A life-size six-axis arm in AR filled the space, with an X-ray mode showing the gearboxes Castrol's products protect, a stacking game with a prize leaderboard, and a narrative mode added later.

Format: AR · iPad, iPhone
Brief → live: Apr 2022 → Jun 2022
Modes: Home, X-ray, Game, Narrative

The X-ray mode was particularly appreciated for helping visualise where the gearboxes were in a robot.

Client feedback · Castrol

Aspen Aerogels

Interactive Insulation

Built into the stand itself. Visitors turn a dial to add insulation around a pipe; the temperature readout changes and a speaker hidden in the plinth gets quieter as noise is damped. A simple idea that made a technical product feel like magic.

Format: Interactive installation · Windows PC, physical dial, audio
Brief → live: Jul 2022 → Sep 2022

I've been in the insulation industry and visiting events for over 20 years and this is the best thing I've seen.

Client feedback · Aspen Aerogels

A platform floating above the clouds in the Castrol In-between mixed reality experience

Castrol Industrial

In-between XR

A three-act mixed-reality journey on Apple Vision Pro for Castrol's Industrial team to run at events: an abstract introduction, an interactive platform floating in the clouds, and a recap standing in orbit around Earth. Additional languages were added in 2025.

Format: Mixed reality · Apple Vision Pro
Brief → live: Sep 2023 → May 2024, languages added 2025

We got people coming to the stand that wouldn't usually give it a second look, so it always looked really busy, which was great for leads.

Client feedback · Castrol

A building rising from the floor in AR with a Build your through-wall system button

Obex

Through-wall AR

For an event aimed at architects. A sticker on the floor becomes a hole a building rises out of; visitors pick wall materials and get a fire rating back, exploring Obex's product range as they go.

Format: AR · iPad
Brief → live: Sep 2023 → Nov 2023

It went very well! We'll take the AR forward as a sales and training tool for visiting customers' offices or going on-site.

Client feedback · Obex

More work

Proxima Fusion

Stellarator in mixed reality

Peel back the layers of a fusion reactor with your hands, then stand inside it as the plasma ignites. Plus a mobile AR companion app.

Vision Pro · iOS · AndroidJan → Mar 2025 launch event

Abu Dhabi Is Calling red arch and dome at a Tripadvisor event

Tripadvisor × Abu Dhabi

AR Arch

A physical arch at the "Abu Dhabi is Calling" events became a portal to three of the emirate's top sites, with photos to share. Public on both app stores.

iOS · AndroidMar → Sep 2024

HackerOne

Stand arcade games

A space shooter and a platform jumper played with hand tracking on a big stand screen, rebranded for the client in two months.

Windows · Leap MotionRebrand in 2 months

Turntide

Turntide City

An explorable city showing 16+ case studies across buildings and vehicles. Ran on touchscreens at events, then went into their website.

Touchscreen · WebNov 2021 → May 2022

Three people viewing a 3D AR map of Teesside on an iPad outdoors

A Teesside Story

A 3D AR map of 200+ buildings telling Teesside's 100-year industrial story. Launched at Downing Street, then released on the app stores.

iOS · Android · WebOct 2021 → May 2022

European Space Agency

A Walk on the Moon

Free-roam VR with five missions a lunar astronaut would do: unload a lander, drive a rover, set up solar panels. Briefed by active ESA astronauts.

Meta Quest2021 → May 2022

Bayer

MEDRAD® Centargo VR

Bayer had only a few demo units in Europe. This lets customers operate the CT injector anywhere, from Vive to Quest to a browser version on Bayer's Radiology Hub.

Quest · WebSideQuest Radiology Hub

Proxima Fusion

Reactor AR

The mixed-reality experience brought to phones: rotate the reactor, slide through its casing, coils and plasma core.

iOS · AndroidJan → Mar 2025

What I build

Pick the format by what your visitors should do, not by the technology. Everything can be rebranded and reused at your next show.

AR on tablets & phones

Life-size products on the stand floor, X-ray views, games with leaderboards. Hand an iPad to a visitor and they're in.

Castrol Robot · Obex · bp

Mixed reality

Apple Vision Pro and Quest experiences that stop people in the aisle. Ideal for products too big or too complex to ship.

Castrol In-between · Proxima Fusion

VR training & demos

Let customers operate equipment you can't bring, then give the sales team the same build to take on the road.

Bayer Centargo · ESA

Interactive installations

Dials, touchscreens, hand tracking and sound built into the stand architecture itself, designed around your builder's drawings.

Aspen Aerogels · HackerOne

Web & after-show versions

The same content as a browser or app-store version, so visitors and sales teams can keep using it after the show.

Turntide City · Radiology Hub

Booking 2027 pilots

AI welcome guide

A life-size avatar at the entrance that talks to visitors, tells them who's exhibiting and where, and points them to the right people. Built on avatar, AI voice and motion-capture systems I've already delivered.

For organisers and large stands

For stand builders & event agencies

Your interactive team, without the hire.

You design and build the stand. I make the part people come over for. I work white-label or credited, whichever suits your client relationship.

Based in Suffolk · straight-line distance

ExCeL London68 mi

NEC Birmingham131 mi

Manchester Central177 mi

SEC Glasgow · P&J Live AberdeenUK-wide

You keep the clientWhite-label by default. I won't approach your clients directly, and I'm happy to sign your NDA and non-solicit.
Designed to your drawingsScreen sizes, sightlines, power, network and plinth dimensions agreed with your team before I build.
On site for build-up and day oneInstalled, tested on the real hardware and handed over, with remote support through the show.
One senior developer, start to finishCode, 3D, animation and UI from the same person, so nothing gets lost between departments.
Rescue jobs welcomeBrought in late on a project that isn't working? I've rebuilt whole systems against a deadline before.

Brief to show floor

A typical stand experience, working back from the show date.

Week 1

Brief & stand plan

What visitors should do and remember, the stand layout, and the hardware budget.

Week 2

Concept & quote

A short concept with storyboards and a fixed price. You sign off scope before the build starts.

Weeks 3–6

Build

Weekly builds you can try on a headset or iPad, so feedback happens early.

Week 7

Test on show kit

Final hardware, branding, languages, and a dry run with whoever will staff the stand.

Week 8

Show days

On site for build-up, then support through the show. Web or app version afterwards if you want it.

Real timelines from the work above: Castrol Robot AR, April to June 2022. Aspen Aerogels, July to September 2022. Obex, September to November 2023. Proxima Fusion, January to a March 2025 launch.

About

Daniel Dolby

I'm a VR and AR developer, 3D artist and motion designer, and I've spent years building immersive work for global organisations, from concept and design through to deployment. My work has been featured on Channel 4.

Alongside events, I build immersive training. Most recently I rebuilt an Innovate UK-funded training simulation end to end: the environment, avatar, interface, AI voice, animation system and servers. I've also built a VR tool that records an instructor's movement and voice as a "ghost" that trainees can watch inside the headset (watch the demo).

Other clients include Fluor, Lloyd's Register, EMEC, ADNOC, Just Eat, Škoda, Barclays, Fine & Country and Yell.com.

UnityUnrealApple Vision ProMeta QuestHTC ViveARKit · ARCoreWebGLLeap Motion3D & motion graphicsAI voice & avatars

Immersive training at greenvr.co.uk

Planning a show?

Tell me the show, the date and the stand.

I'll come back within a working day with ideas, a rough budget and whether the timeline works. Stand builders and agencies welcome.

dan@greenvr.co.uk

Email Daniel